Wiggle launches smartphone retail app

Wiggle has launched a Retail App, claiming it is the first UK pureplay cycle retailer to do so.

The growth of mobile in e-commerce was a driver behind the launch of the new app, which is available in the UK, France, Australia, New Zealand and USA, with international rollout scheduled for late 2015.

Wiggle launches smartphone retail app

The first release (IOS) includes search, straightforward access to purchase, saved account details (Persistent Login), order tracking, cycle guide access, cycle insurance and legal service access, simplified access to product reviews, Event booking and ‘Cross Device Functionality’.

The launch release is iOS only (representing 63 per cent of traffic), with an Android version in the works. Further developments lined up will give customers chance to complete product reviews through the app.

“We took time in 2015 to talk to our customers across every aspect of our business to evaluate how our customers preferred to interact with us,” explained Kieran Healey-Ryder, head of Customer Marketing. “We have a very active customer base enrolled in our Loyalty Programme who were very ready to contribute. The development of an App was a clear priority.