Unveiled late last year, the Tiago has been the company’s super successful model in ages, averaging around 4000 units every month since its launch in April this year. Given the high demand, the company has increased production at its Sanand facility for the model with delivery period now up to two months for certain variants. Even with the marginal price hike, the pricing on the Tiago still remains competitive.
The success of the Tata Tiago has been largely attributed to the company’s fresh approach with the hatchback. While the model is based on the tweaked Indica platform (XO), the automaker opted for a refreshingly new and younger design, while interiors also look modern and are tech friendly. The Tiago’s success has also put the Sanand plant to good use and certainly would’ve boosted the automaker’s confidence with respect to the upcoming Kite5 (Tiago based) sub-compact sedan that was showcased at the Auto Expo this year.
Apart from Tata Motors, the month of August saw a host of other manufacturers hike prices across their respective model lineups. Maruti Suzuki announced a price hike of ₹ 20,000 across various models, while Hyundai also increased prices by up to ₹ 20,000. On the other hand, Ford India slashed prices on certain variants of the Figo and Figo Aspire models by ₹ 91,000 in a bid to boost sales.
Tata Motors will now be concentrating on introducing a two new models this year which includes the Hexa crossover that is essentially a replacement to the Aria. The company will follow it up with the Kite5 sub-compact sedan as well as the Nexon sub-compact SUV.