Inside Ikea’s Innovation Lab For The Future Of Better Living
Ikea usually keeps a close lid on what it is working on next. But withSpace10, an innovation lab recently opened in Copenhagen’s hipmeatpacking district, Ikea is looking to change all that. The Swedish furniture giant is throwing the doors wide open to progressive thinkers who want to help solve the next couple decades’ biggest home design problems, all on Ikea’s dime.
Located in a fishery building redeveloped by architecture studioSpacon & X in Scandinavia’s arguable design capital, Space10 almost feels like Ikea’s answer to the artist-in-residence programs you see at companies like Autodesk and Microsoft, but with a typically Scandinavian twist: it’s independent of Ikea. Although Ikea foots the bill for Space10, and gets a first look at all the concepts that come out of it, the day-to-day operations are handled by Rebel Agency, a small Danish design firm founded by Carla Cammilla Hjort. It’s not just good marketing, it’s a way for Ikea to get an early look at bold new ideas that might eventually disrupt their business—and possibly bring them to market first.