Ford is knocking as much as 10 percent off the list price of virtually all of their cars and trucks from the 2015 model year as part of their “Friends & Neighbors” clearance promotion this month. Not only that, they’re sweetening the deals via assorted other incentives that slash the sticker prices even further.
How much cash is Ford slapping on the hood of its 2015 models? Plenty.
Consider the F-150 full-size pickup truck, which is not only the automaker’s top-selling model, it’s consistently been the most popular vehicle sold in the U.S. with over half a million units sold over the first 10 months of the year. Not much need for deep discounts on that model one might think, but think again. Take, for example, a 2015 F-150 XLT Supercrew with the 3.5-liter Ecoboost rurbocharged V6 engine and the Luxury Chrome or Sport Package that retails for around $45,500 (not including destination charge or other options). Ford is knocking off $3,638 for the Friends & Neighbors discount, a $2,000 package discount, a $4,000 cash rebate and another $750 for those who finance through Ford Credit.
That’s a total of $10,388 off the sticker price – and this still doesn’t include whatever dealer discount might be available to astute hagglers – which represents a staggering 23 percent spiff.
In Pictures: Ford’s Best ‘Friends And Neighbors’ New-Car Deals.
Most of Ford’s 2015 fleet of cars, pickups, SUVs and commercial vans is included, though we couldn’t find Friends & Neighbors discounts posted for the Fusion sedan or the Escape and Flex crossover SUVS. We’re featuring the 10 best Ford discounts and incentives as listed on the company’s consumer website for the Chicago region in the accompanying slideshow.
Why is Ford raining cash upon its customers? As CNBC reports, the company’s market share remains flat this year at 15.1 percent of the U.S. car business, and is down slightly from two years ago, which likely helped trigger the big-money sales push. As it is, the average incentive granted to U.S. auto buyers was just over $3,100 last month, according to TrueCar, which represents a 14.1 percent increase over October 2014. And that’s with an industry that’s reporting record sales with double-digit sales increases in October.