BMW India has come up with its first ‘BMW M Studio’ in Mumbai. The studio was launched by ‘Infinity Cars’ at Savoy Chambers in SantaCruz (Mumbai) which is also the official dealer for BMW in Indore.
MD for Infinity Cars, Ms. Pooja Choudhary expressed her joy and said, “Infinity Cars has been associated with the BMW Group since the last 8 years and it has been an absolute pleasure working alongside one of the most desirable brands in the world. As BMW India grows, we also grow. We are very proud and excited to launch the first BMW M Studio in the country. ‘M’ is a passion. It’s an addiction for those who believe in the power of performance. There are numerous BMW M fans in Mumbai and with the opening of the new BMW M Studio, which is also our fourth facility in the city, Infinity Cars will provide an opportunity to this niche clientele to explore the M brand closely.” The news will surely be a good news for all the automobile enthusiasts who wanted a showroom to get the ‘on hand’ feel of BMW’s M brand products.
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The company is planning to expand its reach by launching similar showrooms at 6 more cities of India namely Delhi, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and is expected to compete with Mercedes AMG Performance Centers.
The showroom presently offers four models and they are BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan and the BMW M6 Gran Coupe and soon there will be two more models namely X5M and X6M both of which are SUVs.
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While celebrating the launch Mr. Philipp von Sahr, President, BMW Group India said, “Born on the racetrack, at home on every road – that’s the credo of M automobiles. M is an attitude. For generations, BMW M cars have proven their metal in the world of performance. M cars have a multi-faceted character that endear it to individuals who demand a unique combination of dynamics, extraordinary sportiness, comfort and everyday suitability. The ‘BMW M Studio’ is designed to cater to the needs of a niche clientele – one that does not believe in playing by the rules. It is a place where the BMW fans can explore the fascinating world of M. The dynamic product range and an unmatched premium experience will bring these customers closer to the M brand.”[“source-cardekho”]