CitNow Web, which offers dealers the ability to upload short video ‘walkarounds’ of their used car stock, has already gone live with AA Cars’ customers, led by premium retail group L&L Automotive.
Providing video alongside still photographs of used stock will increase trust between dealers and their customers in the sales process, AA Cars said.
Videos present clear information about the cars on offer and the dealers selling them, which will enhance the security and peace of mind already offered by the AA Cars brand.
AA Cars says it is the first major used car portal to offer video to its customers.
Paul Yates, managing director of AA Cars, said: “We know that many people want to view videos of their next car before they buy and this is the latest step in our mission to help our customers buy with confidence.
“We’re thrilled to be the first classified advertising site to partner with CitNOW to bring our used car dealer network another excellent way to market their vehicles.”
Using CitNow’s app, dealers will film and upload a short video showcasing new stock as it arrives at the dealership. When the car is advertised on the AA Cars site, the video will automatically be displayed alongside existing pictures.
A choice of audio will also be automatically added to each video and could include a music track, promotional voiceover or live commentary by the sales executive making the video.
CitNow said it has a record of improving sales volumes for used car dealerships, increasing sales by 25% in the first year alone for one dealer group.
In another case, a Dorset-based customer increased used car sales from 65 to 95 units per month on average and influenced purchases from as far away as Australia.
CitNow chairman, Andrew Howells, said: “This is an important landmark in the adoption of video in the used car market. The AA is one of the UK’s most well-known and trusted motoring brands so its recognition of the need to further increase customer trust in its processes should be a clear signpost to the rest of the industry.”