Pickups are perhaps the most highly accessorized vehicles on the market—according to General Motors, the average buyer of a new truck adds roughly $2000 in add-ons before driving their prize off the lot for the first time. And so Chevrolet is fully embracing the opportunity to cajole more money from customers’ wallets with itsnew smaller-than-full-size Colorado.
At the Chicago auto show, Chevy is showing off the Colorado GearOn Special Edition (GOSE, we’ll call it), a factory-available truck that comes with a handful of extra items from the GearOn line of accessories, notably a cargo-bed divider, tie-down rings, and in-bed crossbars for mounting bicycles and other toys. Other fillips include a spray-in bedliner and tubular running boards, as well as some cool aesthetic touches—black 18-inch aluminum wheels, a body-color grille, and black bow-tie badges front and rear—that soon will be available as stand-alone accessories on the Colorado. The LT Convenience package rounds out the GOSE, bringing remote start, fog lamps, a rear-window defroster, and an easy-opening tailgate.
The GOSE is available on the LT trim level only, in extended- and crew-cab body styles, with and without four-wheel drive. Starting at $31,125, it’ll be available in the spring. (Already for sale on Craigslists everywhere are used versions of this truck’s ideal stable-mate, the Pontiac 6000SE—a.k.a. GOOSE.)