With the arrival of Covid-19 in March 2020, the auto show industry has seen a radical transformation. Naturally, a lot of the changes had already begun to manifest before then, as a few manufacturers had begun to withdraw from some events, particularly when they had nothing significant to offer.
Gradually, the auto shows are returning as the pandemic shifts into a new, less destructive phase and life gets closer to normal. However, both the automakers’ participation and attendance are declining. For the first time in three years, the Detroit event took place in September, and there weren’t many manufacturers there. There was more activity in Los Angeles in November, but most of it came from Asian producers.
As 2023 draws closer, people’s focus is shifting to what lies ahead, particularly in Canada. Announcements regarding show organizers’ decision to proceed with their event and which manufacturers will attend are beginning to surface later in the year than usual.The Montreal International Auto Show (MIAS), organized by the Montreal Automobile Dealers Corporation (MADC), is scheduled to take place at the Palais des congrès in the city from January 20 to 29. It is a customary opening event of the year.
According to a press statement from MIAS General Manager Luis Pereira, “between 70% and 75% of the makes and models in the top 10 sales in Quebec will be featured in the Show to date.” Although we are aware of the turbulent times facing the automotive sector, we are confident that our show will be well worth the diversion! The whole industry, including our show, is being impacted by the shortfall and lack of inventory brought on by widespread issues in the supply chain. As a result, while some producers will not be present, those who will are eager to present their goods to devotees.
That event, in contrast to past years, will only be staged on Level 2 of the Palais, which means it will only occupy two thirds of the available space in 2020.
Following the news of the show’s comeback, Ford and Lincoln declared their refusal to take part in any Canadian performances in 2023. German automakers will not be present in Montreal, nor will Mazda, Mitsubishi, or Honda. That is a high absence rate.
Calgary, in other parts of the nation, has declared that it will take a year off. If we look at what typically occurs in the first three months of the year, that leaves Vancouver and Quebec City in March. Both remain active, as of right now.
