While Black Friday weekend may get all the attention for being a bargain shopper’s Shangri-La, the days ahead are widely held to be the best in the year to buy a new car. Manufacturer’s year-end promotions are in full swing, and car dealers are eager to cut deals and clear their stocks, especially on slow-selling models and last year’s leftover inventory, to end 2015 on a high note and help meet annual sales goals.
“Many automakers are pressed to reach year-end sales goals in December, and as such consumers have plenty of opportunity to take advantage of fantastic deals,” says Eric Lyman, car shopping website TrueCar’s vice president of industry insights. “With special holiday and year-end sales promotions available, consumers seeking the largest percentage savings off MSRP for the year should consider pulling the trigger.”
For its part, Buick is using its “Holiday Event” to lure shoppers with up to $6,000 cash back on select LaCrosse sedan models and up to 15% off MSRP on other models in stock. Honda’s “Happy Honda Days” offers discount financing as low as 0.9 percent and cut-rate lease deals as low as $149/month on the 2015 Civic sedan. Ford’s “Holiday Sales Event” gives buyers 0.0 percent financing for 60 months and $1,000 or more in rebates on selected models, including up to $5,000 cash back on a 2015 Taurus sedan.