Tag Archives: Nostalgia

Nostalgia marketing: The future is here

‘Kitne aadmi the?’ Few who grew up to Hindi cinema in the 1970s could ever forget Gabbar Singh’s iconic dialogue in Sholay. In 2016, the creators of a popular advertisement for Google India counted on just that. The six-minute ad, released on YouTube and titled ‘The Hero – A Bollywood Story’, centres around an ageing cinema hall manager who almost bagged a role ... Read More »