Tag Archives: new and used car buyers

The differences between new and used car buyers

Predicting behaviour from buyers who conveniently fit a certain profile is somewhat of a pipedream in a fast-moving digital world where lines blur, overlap and conflict, making it increasingly difficult to differentiate between the used and new car buyer. Differences do exist, however, and analysis from professional services agency CACI provides a natural starting point – new car buyers are ... Read More »