Tag Archives: example

The future of auto shows is in doubt; Frankfurt is the latest example

The relevance of auto shows as a showcase for brands and new model debuts is being questioned as automakers are increasingly holding their own events or choosing to attend smaller, but more diverse, interactive showcases such as the UK’s Goodwood Festival of Speed. The shift is underlined by the list of brands that will skip next month’s Frankfurt auto show.  The absentees will ... Read More »