Tag Archives: Advertising

Pokemon Go to Feature Advertising Above and Beyond Sponsored Locations

Pokemon Go may not have rolled out the world over but that hasn’t stopped developer Niantic from pursuing advertising opportunities for the game. While McDonald’s will eventually feature as a sponsored location if the presence of its logo in an APK dump of the game is to be believed, it appears that Niantic will go beyond that. According to one ... Read More »

India Funding Roundup: A Home Tutoring Marketplace, Rickshaw Advertising Startup, and More

Our latest funding roundup compiles seed and late stage investments in Indian startups engaged in tech-based recruitment, tutor aggregation, fashion discovery, home services, and more. WorkIndia Recruitment marketplace WorkIndia founded by a group of IIT/ IIM alumni recently announced Wednesday that it had secured an undisclosed sum in funding from Beenext, a Singapore-based early stage technology fund. WorkIndia has developed ... Read More »

Google Says It Tracks Personal Student Data, but Not for Advertising

What does Google do with the personal information it collects from children who use Google products at school? That has become a pressing question for privacy advocates as Google has quickly grown into one of the nation’s largest providers of educational technology in K-12 schools. Now Google has provided some answers to that question in a seven-page letter to Sen. ... Read More »