Your products are great, but how do you keep them from getting lost in the crowd? That’s where featured products come in.
Think of them as the stars of your store, front and center, ready to catch your customers’ attention the moment they land on your site.
By highlighting key products—like your bestsellers, popular items, or a new products list—you can guide shoppers straight to the items they’re most likely to buy.
Sincere sales will rise as a result, as will visibility and customer engagement. But how do you know which featured items to promote? And how would you recommend displaying them? I’ll break it all down for you, with actionable tips you can use to get those products in front of the right eyes.
Let’s get going. What Are Featured Products?
The most important items you want to highlight in your online store are the featured products. They could be new arrivals, popular items from your best-seller list, or even limited-time offers—essentially, any item you want customers to notice first. So that customers don’t have to look for them, these products are placed in high-visibility areas like your homepage or special sections. The featured products meaning boils down to this: guiding your customers’ attention to the items most likely to drive sales or meet your business goals.
Why You Should Feature Products and Popular Items in Your Store
Offering your customers a smooth shopping experience that directs them directly to your most popular products is more important than aesthetics when featuring products. This is how it works: Increases Visibility: Featured products are given prominent placement on your website, such as the homepage or a list of each product’s features. This results in more clicks and, in the end, more sales. Highlights Popular New Products or Seasonal Featured Items: Highlighting popular new products or seasonal featured items ensures that they will be noticed at the right time. For instance, updating your store’s summer essentials product list keeps it current and relevant. Promotes Bestsellers and Popular Items: Your most well-liked items are popular for a reason. Featuring them keeps that momentum going, helping you capitalize on their success by guiding more customers to these proven hits.
Enhances the Shopping Experience: By highlighting items, customers can find out what’s hot or important without having to look through your entire list of best products. Putting popular products on display can increase sales, visibility, and store performance when done correctly. How to Choose Products for Your Featured Collection
Not every product makes the cut for your featured products list, so how do you decide which ones deserve the spotlight?
How to choose featured items that meet the needs of your customers and your store’s goals is as follows: Best Sellers: Start with your most popular products. These are already proven winners, so featuring them can only increase their appeal. Customers trust popular products, and seeing them as featured items will draw even more interest.
New Arrivals: Do you have anything new? Include it on your list of new products. Featuring new arrivals helps introduce them to customers right away, generating excitement.
Seasonal or Trending Items: Keep your store relevant by featuring seasonal products or popular new products based on current trends. For instance, a new product list for holiday specials can encourage impulsive purchases. High-Margin Products: Want to increase profitability? Feature products with higher margins. Adding these to your featured products list means more value from each sale.
Products that have received positive feedback should be included on your list of featured items. Since customers frequently rely on the opinions of others, highlighting products with high ratings can foster trust and increase sales. Personalized Picks: Offer a personalized featured collection for returning shoppers by featuring products based on their browsing or purchase history.
