Nissan has been named one of the most valuable brands for 2015 in the world according to Interbrand, the world-leading brand consultancy. In the Best Global Brands Study released today by Interbrand, Nissan ranked 49, up from 56 in 2014 and with a brand valuation of USD 3.819 billion from the inaugural appearance of the company on the list in 2011.
Nissan has also been named as the fastest rising automotive brand in the study this year. The study cited the strength of engagement by Nissan with Millennials, effective sponsorship opportunities and customization offerings among the drivers of the brand health of the company and again named them a Top Riser. The value of the Nissan brand was estimated at USD 9.082 billion, an increase by 19% from the estimated value of more than USD 7.6 billion last year. The study also applauded Nissan tapping into sponsorship opportunities to reach younger audiences, including the UEFA Champions League activation in 2015.
It also highlighted the customization and personalization of Nissan products, citing the new US Juke Colour Studio and innovative new ownership schemes for Nissan Leaf buyers in Europe as relevant ways to connect with consumers. Roel de Vries, Nissan Corporate VP and global head of Marketing and Brand Strategy said: Our rapid ascent in five short years from place 90 to now 49 shows we are playing in the right spaces and engaging with consumers while always remaining authentic. Growing a global brand that is exciting and innovative is an integral part of our success.