– Tour across four cities – Mumbai, Delhi, Bangalore and Hyderabad
– Starlight108 is planning on setting up a complete infrastructure base in India
– Monster Trucks to measure 12 feet high, 20 feet long with tyres up to five feet high and can weigh up to 4500kgs.
Fueling dreams of every car enthusiast in the country, the Monster Truck show will be held in India for the very first time in 2019. The American Monster Truck Association has partnered with Mumbai based Starlight108 Media to introduce The Monster Experience. The SPV will be formed to showcase a series of events in its first leg, touring across four cities which tentatively includes Mumbai, Delhi, Bangalore and Hyderabad. The second phase will see a league format followed by a full-fledged infrastructural base in India.
Interestingly, Starlight108 is planning on setting up a complete infrastructure base in India which will not just cater to the Indian market but will also reach out to other Asian countries. As Monster Truck shows are loved by all ages including children, teenagers, youth and the older generation, the format will be devised in a way that targets a mix of family entertainment and adventure sports enthusiasts in India. The powerful beasts are up to 12 feet high, 20 feet long with tyres up to five feet high and can weigh up to 4500kgs. A series of promotional activities have been planned targeting malls, schools and colleges.
Speaking on the occasion, Lalit Bhatnagar, Partner, Starlight108 Media Pvt. Ltd said, “India is one of the biggest market in the world and fastest growing economy, we are very confident that our efforts are going to create fruitful results for everyone involved to develop a fun-filled experience for people from all walks of life across age groups. We have got very positive feedback and interest from various brands, companies and individuals we have spoken to so far and we look forward to a long-term and successful innings of Monster Truck shows in India. We are delighted to have AMTA on board who have done hundreds of successful shows across 17 countries with over 30 years’ experience. We have some of the best trucks and drivers who are all excited to visit India and do some crazy stunts ensuring an unforgettable experience for all.”
Commenting further on the occasion, Dale Rev Prochnov, President, American Monster Truck Association said, “India is a fascinating and colourful country, we are very delighted to finally come over to India. We will be creating a lot of customized content and formats keeping the Indian market in mind. We will have some of the best trucks which are over 12 feet high and weigh up to 5 tons which will be driven by the worlds wildest and most experienced drivers and I am sure people from all walks of life and all age groups will be amazed seeing these mammoth mean machines doing some crazy stunts. We have worked on every single aspect of building an India showcase tour for over a year with our Indian partners and feel we are now ready to create something which is going to be a unique, special and exciting experience for all.”