Kodak, a brand once synonymous with photographic memories, is creating an app meant for highlighting special moments such as birthdays.
Kodak Alaris, the company behind the new Kodak Moments app, believes its app can separate precious memories from everyday snapshots of lunch and commutes on Facebook and Instagram. People annotate the shots they share with a few paragraphs of text. Shots can be shared on Facebook and elsewhere, but annotations require the app to view.
“Some photos are real keepers. They capture a moment and connect with people on a deeper level. Introducing the new Kodak Moments app. Now you can go one step further and turn those favorite Moments into stories worth sharing. Make them look their best with easy-to-use photo editing tools & layouts, and share them with friends and followers. Create beautiful printed products and send them to your local retailer for same day pick-up or have them shipped right to your door,” the app’s description reads.
Kodak Alaris separated from the main Kodak company in the 2013 bankruptcy reorganization.
Kodak Moments for iOS is available immediately in the US. Android version is coming soon, with the app expected to become available in other regions as well.
The app will be free, without ads. The company plans to make money by selling printing services.