Jeep Wrangler Red Rock Concept Debuts at SEMA, Production Version Coming

At first, we were a little perplexed as to why Jeep was celebrating Sammy Hagar, a man known more for his passion for FCA’s most exclusive marque than for any interest in plebian Wranglers. Turns out, the Wrangler Red Rock concept has nothing to do with the Red Rocker and everything to do with paying tribute to the Red Rock 4-Wheelers club, hosts of the annual Easter Jeep Safari in Moab.


Based on the top-spec Wrangler Rubicon Hard Rock, the Red Rock features a manual transmission, next-generation Dana 44 live axles front and rear, 4.10:1 gears, a Rock-Trac transfer case, a vented power-dome hood, rock rails, and red tow hooks front and rear. Hood decals, low-gloss Granite Crystal bumpers, and low-gloss black grille inserts and headlight accents add some visual zing to the proceedings, while the gears and transfer case conspire to give the Red Rock a 73.1:1 crawl ratio.

The 35-inch BFGoodrich K02 All-Terrain T/A tires are held on by 17-inch beadlock wheels. A two-inch lift kit enhances clearance, while LED headlights and fog lights illuminate nighttime trail runs. A Jeep-branded CB radio allows you to live out your C.W. McCall fantasies either on- or off-road. And for yanking yourself or others out of trouble, the Red Rock’s got a Warn Rubicon winch bolted to the front.

Amaretto Brown seats are upholstered in—wait for it—Katzkin leather, with silver accent stitching and embroidered Red Rock logos. To commemorate the 50th anniversary of the Easter Jeep Safari, the Red Rock concept features a serialized grab-handle plaque.