consistent with the Q1 2016 smartphone shipments and marketplace proportion document with the aid of method Analytics, Huawei, Oppo, and Xiaomi saw a rise in market share year-on-year in the first quarter, whilst the other two smartphone manufacturers inside the top 5 – Apple and Samsung – saw a drop.
method Analytics says that at the same time as Samsung retained its most fulfilling function in phrases phone shipments, it saw a drop of three.7 million gadgets shipped 12 months-on-year – with seventy nine million smartphones shipped. it is marketplace percentage dropped zero.four percent year-on-12 months to 24.6 percentage. The South Korean tech massive is stated to have stored its top spot position in particular because of its flagship Galaxy S7 fashions and J-collection models. As for its rival Apple, the firm retained its number position with fifty one.2 million devices, however saw a yr-on-year drop of 10 million devices, and a drop in telephone marketplace share from 17.7 percentage to 15.3 percent.
talking approximately the chinese language cellphone brands, Huawei maintained its 1/3 function with 8.5 percent market share, that’s 3.five percentage more from the identical zone closing year. The corporation’s telephone shipments within the first region grew sixty four percentage year-on-yr, to deliver an outstanding 28.3 million smartphones global. “Huawei is ultimate the space on Apple, however Huawei itself is now being chased hard with the aid of bold competitors like Oppo and Vivo,” said Woody Oh, Director at strategy Analytics.
Oppo also noticed a yr-on-yr growth from 2.4 percentage marketplace proportion in Q1 2015 to 4.6 percentage in Q1 2016 due to its accelerated presence and branding in Asian area. It shipped 15.5 million smartphones, an boom from 8.3 million from the same area closing year. Xiaomi but, noticed a moderate fall in shipments due to a rise in Oppo’s market proportion. It shipped a total of 14.6 million smartphones down from 14.9 million in 2015 Q1, however, multiplied its market percentage with the aid of zero.1 percentage to 4.four percent.
Linda Sui, Director at approach Analytics added that average international cellphone shipments fell with the aid of 3 percentage yearly from 345 million units in Q1 2015 to 334.6 million units in Q1 2016. “it’s far the primary time ever since the cutting-edge smartphone marketplace commenced in 1996 that global shipments have shriveled on an annualised basis.” The drop is said to take vicinity because of the ‘growing penetration maturity’ in leading cellphone markets which include China.