Hero MotoCorp Crosses 70 Million Sales Milestone

Hero MotorCorp has just rolled out its 70-millionth (7 crore) two-wheeler. The milestone comes in just over 30 years of Hero’s inception as a two-wheeler manufacturer. In comparison, Honda has produced just over 300 million units since its inception in 1948. Hero’s last landmark, 50 million (5 crore) units, came in August 2013 which means that Hero has made over 20 million (2 crore) motorcycles and scooters in the last three years! To commemorate this landmark Hero MotoCorp has launched a limited edition of its newly launched Achiever 150.

The limited edition Achiever 150 gets a special colour scheme with tricolour graphics on the base white shade celebrating 70 million units. Incidentally, the 70 million figure coincides with the 70th anniversary of India’s independence. Hero will make only 70 units of the special edition Achiever 150 and it will be available in markets across India.

Speaking on the occasion, Pawan Munjal – Chairman, MD & CEO of Hero Motocorp said, “The 70 million cumulative production is special because this has been possible due to our sustained leadership performance. This is a proud moment not just for us as a Company, but also for the entire nation, especially with the Prime Minister’s focus on the ‘Make in India’ initiative. However, instead of resting on our laurels, we are now gearing up for the next Big Milestone of 100 Million cumulative production.”

With four manufacturing plants in India (1 each in Gurgaon, Dharuhera, Neemrana & Haridwar) and one in Colombia, Hero’s current annual capacity is over eight million (80 lakh) units. The company has confirmed that its manufacturing unit in Bangladesh will begin its operations by the 4th quarter of this financial year and will have an initial annual capacity of 1.5 lakh units. Hero Motocorp is also setting a plant in Chittoor, Andra Pradesh that is expected to have an annual capacity of 5 lakh units. Going forward Hero Motocorp is going to focus more on the premium end of the market (125cc and above) and plans to reach the next sales milestone of 100 million units in next 3-4 years.