By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BeFirsTrankBeFirsTrank
  • Home
  • Car Reviews
  • Auto Shows
  • Bike Reviews
  • Future
  • New Car
  • Used Car
  • Contact Us !
Reading: Future Generali roping in housewives as insurance agents
Share
Aa
Aa
BeFirsTrankBeFirsTrank
  • Home
  • Car Reviews
  • Auto Shows
  • Bike Reviews
  • Future
  • New Car
  • Used Car
  • Contact Us !
Search
  • Home
  • Car Reviews
  • Auto Shows
  • Bike Reviews
  • Future
  • New Car
  • Used Car
  • Contact Us !
Have an existing account? Sign In
Follow US
© 2023 BeFirsTrank News Network
Future

Future Generali roping in housewives as insurance agents

anik
Last updated: 2016/01/13 at 9:45 AM
By anik 3 Min Read
Share
SHARE
Munish Sharda, MD & CEO, Future Generali Life Insurance
HYDERABAD, DECEMBER 18: Housewives can now double up as insurance agents, thanks to a new initiative from Future Generali Life Insurance Company.

The company has been reaching out to housewives who frequent shopping malls to don the role of insurance agents or advisors.

“We have got encouraging response from women. About 100 housewives have already become insurance agents for us,” Munish Sharda, Managing Director and Chief Executive Officer, Future Generali Life Insurance, told BusinessLine.

The rationale behind the move is interesting. There has been a dearth of youngsters who wish to take up sale of insurance as a profession and it makes sense to supplement the marketing efforts by enlisting housewives who might have some free time to sell insurance between their daily chores.

Not a difficult task

“Actually, this is a profession where one can work selectively. Once you understand the product and its relevance to customers properly, it should not be a difficult task as levels of awareness about insurance has been fast growing. This suits housewives,” he said.

Apart from mandatory requirements for issuing agent licence, in accordance with the norms of the Insurance Regulatory and Development Authority of India (IRDAI), the company is also training them in aspects such as marketing.

According to V Manickam, Secretary-General, Life Insurance Council, the move to rope in housewives is relevant for the industry as well as society.

“It is welcome as a lady can easily convince another lady than a man on the need for savings and having social security. The household savings with women can be tapped while offering social security for the family or the kids,” he said.

The increase in working women in the neighbourhood also helps a housewife agent to identity potential customers. Generally, an insurance agent earns upwards of ₹15,000 a month, though it depends on how seriously the job is taken up.

According to the Life Insurance Council, as of October this year there were 20.34 lakh individual agents, of which, Life Insurance Corporation (LIC) accounted for more than half, at about 11 lakh. However, the number of women is very ‘meagre’, according to industry experts.

Composite agent

Future Generali Life is also trying another model for ramping up distribution. “We are working on fusing our life insurance agents with those of our general insurance company to achieve better integration of sales force. It helps each other as the same person can offer both life and non-life insurance to customers depending on their needs,” Sharda said. The modalities of joint training sessions are being worked out.

[“source-thehindubusinessline”]

You Might Also Like

Personalized advertising fuels growth and drives competitiveness for European businesses

Personalization, AI, and the future of retail

The Future of Blogging: Emerging Trends and Technology

Prototype Spotlights: Transforming Agroecology Through Innovation with Theory U

Harnessing Content Intelligence for Personalized Engagement

TAGGED: Future Generali roping in, housewives as insurance agents
anik January 13, 2016
Share
Previous Article Future Consumer to raise $45M from Cargill’s PE arm Black River
Next Article HOW TO TEST DRIVE A NEW CAR

Calendar

May 2025
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr    

Latest Trending News

  • Over the Next Ten Years, the Used Car Industry May 8, 2025
  • Beyond the Map: What Modern Vehicle Tracking Can Do for Your Business May 3, 2025
  • What Should My Video Game Room Have? April 28, 2025
  • Personalized advertising fuels growth and drives competitiveness for European businesses April 28, 2025
  • Personalization, AI, and the future of retail April 14, 2025
  • Europe’s New Car Buyers and Selected Sustainability April 8, 2025
  • Motor SRC 500 Review: A Powerful Cruiser April 4, 2025

© 2023 Befirstrank News Network. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?