- VW will try to replace memories of the diesel emissions cheating scandal
- BMW will roll out new versions of its i8 plug-in hybrid sports car
- Fiat Chrysler Automobiles will unveil a new Jeep Wrangler
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For now, self-driving cars are not ready for consumers, and sales of the battery-powered vehicles demanded by California regulators remain marginal and money-losing. Profits are generated by gasoline-fuelled sport utility vehicles and trucks. Automakers caught between the petroleum past and the digital future will send muddled messages.
Volkswagen AG will try to replace memories of the diesel emissions cheating scandal that tarnished its image with many California customers by promoting its $40 billion wave of electric vehicles. In the next breath, the German automaker will tout its gasoline-fuelled Audi A8 large luxury sedan, which can pilot itself under limited circumstances but is out of step with a market where buyers are switching to sport utility vehicles.
Rivals overshadowed by electric vehicle pioneer Tesla Inc are in a quandary, too. Despite a booming stock market, sales for luxury brands BMW, Daimler AG’s Mercedes-Benz and Toyota Motor Corp’s Lexus are down for the first 10 months of 2017.
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BMW AG is expected to roll out new versions of its i8 plug-in hybrid sports car. But for those not interested in electrification, the company will use the show to promote a high-performance version of its 5 Series sedan.
Tata Motors unit Jaguar Land Rover will accompany its new gasoline-powered Range Rover SVAutobiography, billed as the “pinnacle” of a line-up that already has models priced above $100,000, with its first plug-in hybrid Range Rovers.
At AutoMobility LA, auto and technology industry executives will debate how ride-sharing, self-driving vehicles and electric cars will shape the future. At the auto show itself, the stars will be gasoline-burning SUVs, such as the Subaru Ascent, a large, three-row SUV from a brand known for compact, all-wheel-drive cars.
Also Read: 2018 Jeep Wrangler Revealed Ahead Of LA Auto Show Debut
Fiat Chrysler Automobiles NV will unveil a new Jeep Wrangler with styling that still harks back to the trusty vehicles that helped the United States win World War Two.
(Reporting by Joe White; Editing by Lisa Von Ahn)
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