Future Retail, a leading company in retail space is reportedly planning to expand aggressively its neighbourhood stores, Easy Day and Heritage Fresh. Its flagship brands include Big Bazaar, Food Bazaar and Fashion at Big Bazaar.
The company is looking to run around 4,000 such stores in 3 to 5 years’ time. These stores are located in 11 clusters in the current scenario. It operates 538 Easy Day and Heritage Fresh neighbourhood stores, reported a national news portal.
The company acquired Easy Day after the merger with Bharti Retail in May 2015. Around 136 retail stores of Heritage Fresh, located in major metro cities were acquired by the Future Retail in November last year.
The company reportedly plans to operate these neighbourhood stores on loyalty/membership based model offering discounts.
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