Although it doesn’t yet have the clout of well-established European brands, Hyundai’s upscale Genesis spinoff division is off to a strong start with its G90 flagship. This full-size sedan is elegant and plush enough to make you forget that it comes from a luxury-brand upstart. Genesis has smartly eschewed sporting pretensions and instead focuses on the G90’s cosseting nature. Smooth and satisfying V-6 and V-8 powertrains prioritize refinement over excitement. The G90’s interior is richly appointed, and its exterior design is sophisticated but not ostentatious. The G90’s most compelling feature, however, is its sensational value proposition. If you can handle the not-quite-there-yet image, the G90 offers a lot of luxury for much less money than the established high-end brands.
What’s New for 2017?
An all-new model for 2017, the G90 is truly Genesis’s, well, Book of Genesis. It officially launches Hyundai’s luxury brand as a stand-alone entity, along with the mid-size G80 sedan and, soon, the compact G70 sedan.
Trims and Options We’d Choose
Genesis doesn’t offer much in the way of choice; G90 shoppers need only select between two engines, select rear- or all-wheel drive, and choose among a few exterior and interior colors. The standard 3.3-liter turbocharged V-6 is an easy choice over the optional 5.0-liter V-8, as it offers virtually the same performance and better fuel economy for $1600 less. Don’t mistake the lack of options for a sparse standard-features list, though. Every G90 comes fully loaded, with tons of luxury amenities such as:
• Heated and ventilated front seats
• 12.3-inch touchscreen display with navigation
• Three-zone automatic climate control
• Adaptive cruise control and lane-keeping assist
A smashing value at $69,075, the G90 3.3T undercuts similarly equipped competitors by tens of thousands of dollars. All-wheel drive is $2500 extra, if you need the additional traction it provides.