It’s been more than 10 years since Maruti Suzuki’s sedan Dzire first came in and since then it has continued to maintain its pole position in its segment. So far, over 19 lakh customers have bought this compact sedan of Maruti Suzuki. The auto major sold over 2.5 lakh units of Dzire in 2018-19, averaging monthly sales of over 21,000 units. In the compact sedan segment, Dzire holds a market share of 55%. Moreover, as per the data provided by Maruti Suzuki, the auto major sold one new Dzire every two minutes.
Commenting on the success of Maruti Suzuki DZIRE, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited (MSIL) said, “The brand Dzire has been a major contributor to Maruti Suzuki’s journey and we express our gratitude to customers. With the launch of Dzire, we created a new ‘compact sedan’ segment. This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third generation Dzire went up by nearly 20%.”
He added, “We keep an ear to the ground to sense customers’ demands and translate them into features in our cars. The hugely popular Auto Gear Shift (AGS) technology is available across six variants of the Dzire. Nearly 13% of buyers have chosen the automatic variant. Interestingly, for half of the new Dzire customers, the compact sedan is their first car purchase. This shows a paradigm shift of the Indian customers who are ready to start their car ownership with a sedan.”
Built on the fifth generation HEARTECT platform, Dzire comes loaded with dual airbags and pre-tensioner force limiter seat belts, ISOFIX (child seat restraint system) and ABS with EBD.
The diesel variant of Dzire delivers best in industry fuel economy in passenger cars at 28.4 km/l. Petrol fuel efficiency is 22.0 km/l. Its ex-showroom price in Delhi starts from Rs 5,69,923.
[“source=zeebiz”]
