CES 2018: Samsung And Harman Unveil Future Of Connectivity And Autonomous Driving


Samsung Electronics introduced its new Samsung DRVLINE platform, positioning itself as the go-to partner for Original Equipment Manufacturers (OEM) and Mobility as a Service (MaaS) providers in the autonomous driving market. Samsung’s announcement, at CES, comes after an $8 billion acquisition of connected technologies company Harman and the creation of a joint automotive Strategic Business Unit. The DRVLINE platform is an open, modular, and scalable hardware and software-based platform, which can integrate best-in-class technology into new vehicles, while also building a foundation for fleets of the future.

Young Sohn, President and Chief Strategy Officer at Samsung Electronics, and Chairman of the Board at HARMAN said, “The cars of tomorrow won’t just change how we get around, they’ll transform our streets and society. They’ll bring mobility to people who need it, make our roads safer, and revolutionize our communities. Through the DRVLINE platform, we’re inviting the best and brightest from the automotive industry to join us, and help shape the future of the car of tomorrow, today.”

The DRVLINE platform incorporates several best-in-class components and technologies, which leverage Samsung’s global expertise in electronics, IoT, and embedded systems, including in-car compute for Level 3, level 4 and level 5 automation. It also includes a brand-new ADAS forward-facing camera system, created by Samsung and Harman, which is engineered to meet upcoming New Car Assessment Program (NCAP) standards. These include lane departure warning, forward collision warning, pedestrian detection, and automatic emergency braking.

The DRVLINE platform has been designed so vendors can collaborate and the software can be customized or enhanced and individual components and technologies can be swapped in and out as needed. The OEMs can market the most advanced existing autonomous technology, while incorporating new innovations as they work toward Level 5 automation.